Viral Campaign to name the Decade. At the lead up to the millennium, I teamed up with David Wales & Matt Frost to name the decade, 2000-2010 - The Naughties. The campaign was totally silly and filling with boyish innocence. Sadly, we saw that the real naughty guys were going to be Neo-Cons first seizing the presidency, then YIKES!!!. With this gallery, I'll post a few articles about the Naughties and an audio of the protest in DC at Bush's inaugural in 2000.